We’ve purposefully held off penning this blog since the start of the COVID-19 pandemic in February because we wanted to gather data on how small businesses in general, our existing clients, and new customers are behaving amid these financially harsh times. Now that we’re in June, the message we’ve heard loud and clear, over and over is a critical one – and more than a little bit scary:

If you are not marketing your business online or outright doing business on the web and mobile, the future may not be so kind to your chances of staying afloat.

As the historic global pandemic took hold this year, here’s what we’ve seen:

  • An immediate desire for small business websites for those that had none
  • Big uptick in companies newly engaging in e-commerce where they had not before
  • Renewed interest from clients with a web presence in new digital ads
  • Big move into social media for local companies that had held off prior
  • Huge surge in local companies inquiring “How do I do digital for my brand?!”

In short, every small local business in the area has been driving really strong to the proverbial digital marketing “hoop.” Since February, here at VandalsSmile we’ve built more websites and set up more companies with e-commerce storefronts than at any point in our 8 year history.

Why? Well, it’s obvious. All you have to do is look around.

With in-person sales and service no longer possible in part or in toto, you have to get to your customers where they are. Increasingly, that’s working (or not) from home.


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In fact, with a record 30 million plus American workers out of work and with estimates as high as 40% of prior in-person, on-site positions to stay gone or converted to work-from-home, your market is now sitting on the couch, at the breakfast table, on their porch, or in the bed.

So how do you do online marketing for a small business? Here are 5 essential things list to start with:

  1. Get a responsive website (changes from desktop to mobile seamlessly) that’s updated often for changes in search habits, Google algorithms, content and technical SEO (Search Engine Optimization), and more.
  2. Run highly-targeted SEM ads, or “Search Engine Marketing” ads, on Google so that you get seen when people search for things they need.
  3. Become regularly active and engaging on social media using Twitter, Facebook, and Instagram, as well make sure your contact info is up-to-date.
  4. Start a blog on your website and create short, value-added posts once per month (at least).
  5. Make sure your Google My Business profile is active, up-to-date and configured properly.

By simply taking care of these few items, you’ll begin to put yourself and your business into the best possible position to win new customers and out-do your competition. In fact, as you’re consistent and keep things fresh and up-to-date, your “digital esteem” and web presence will grow with vital services such as Google Search.

If you’re interested in laying a solid foundation for your business to do better as these super-bugs come round again and again, give us a call. We can get you everything from a simple website to a full-blown digital store complete with automated shipping and more.

Reach out to sales@vandalssmile.com today. Your business may just depend on it.

About the Author

Jason Polancich

Jason Polancich is a linguist, software engineer, cybersecurity expert, data scientist, intelligence analyst, and real estate broker and investor with his wife and business partner Rebekah. He's also the founder and lead architect of VandalsSmile, a data-driven, small business marketing and lead generation network making big data work practically and usefully for owners. Polancich also originally created HackSurfer/SurfWatch Labs (Pre-VC), a cyber analytics firm founded in 2013 that provided highly accurate, timely and actionable information to businesses regarding the cybercrime threats they face. Polancich is a serial entrepreneur focused on solving complex internet commerce, data analysis, and cyber-defense problems. Novii Design, a company he co-founded in 2005 with Rebekah Lewis-Polancich, was based on his contributions to cloud architectures, distributed computing, data analysis and systems integration. The company assisted the U.S. Intelligence Community and Department of Defense in building some of the largest data warehouse and analysis systems ever put into operation within the government and defense contracting sectors. Novii Design was sold to Six3/CACI in 2010. Polancich is also a service-disabled veteran of the U.S. Army. Amazon Author Profile.

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