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A Cheap or “DIY” Website is Less Valuable Than Your Business Card

Having a website is just the first step in doing digital marketing that pays off with more customers. In fact, if you have a website that isn’t built correctly and isn’t continuously monitored and updated for SEO changes, it’s not even worth having one at all. Most businesses opt for low-cost or free websites hosted by national firms that never even request that Google index their sites. That means they’re invisible, no matter how nice they look or what they say.

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